About Me

Hi, I'm Cailey. Here's a little about me.

I bring clarity to complex systems, designing intuitive experiences that improve how people live and work.

My Background

With a background in visual design and marketing, I connect user experience decisions to meaningful business outcomes. I’ve contributed to team growth through mentorship and supporting the development of early-career designers.

Outside of work, I enjoy art and observing how design (both good and bad) shapes everyday experiences.

My Approach

My approach is grounded in asking good questions, systems thinking, and cross-functional collaboration. I work closely with product and engineering to align user needs with business goals, translating ambiguity into thoughtful solutions.

I care deeply about creating products that make people's lives easier.

Simplifying Complex Workflows

Journey Mapping / Service Blueprinting / Lo-fi & Hi-fi Design / Usability Testing

Growing Design Systems

Branding / Reusable Components / Design Guidelines

Driving Alignment

Heuristic Evaluations / User Research and Analysis / Cross-Functional Collaboration / Storytelling

My Process

I use a research-driven, iterative process to turn complex problems into scalable solutions.

01

Discover Needs

I start by aligning on business goals, user needs, and the core problem to ensure we’re aligned before moving forward

02

Design the Experience

Grounded in research and systems thinking, I design solutions that balance user needs, business goals, and technical constraints

03

Iterate & Refine

I iterate quickly and collaboratively, using feedback and data to refine solutions and strengthen usability and clarity

04

Deliver & Scale

I deliver thoughtful, scalable experiences that align with product strategy and create meaningful impact for both users and the business

My Work

See how I solve complex problems with the right UX practices to drive meaningful user and business outcomes.

My Work